Sure, I Could Join a Google-Based Social Network ? But Why?

Google's launch of its new +1 feature is an attempt to add social signals to search, but it's also an attempt to jump-start the company's social-networking efforts, and that seems to have less likelihood of success. Why? Because people don't go to Google to be social.

Deanna Russo Cheryl Burke Olivia Wilde Paulina Rubio Kirsten Dunst