Karen Carreno Bijou Phillips Marika Dominczyk Dita Von Teese Rachel Nichols
Friday, December 31, 2010
If an App Is Your Content Strategy, You Are Doomed
The enthusiasm iPad users had for magazine apps seems to be waning, according to some recent numbers that show sales of many apps slipping. Hopefully some publishers are starting to realize that simply having an iPad app doesn't qualify as a digital content strategy.
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