Emilie de Ravin Tara Reed Avril Lavigne Bridget Moynahan Noureen DeWulf
Wednesday, May 18, 2011
Why Context Rules in Mobile Ads
Tap Me, a mobile advertising startup, is getting underway with its ad tool, which allows brands to sponsor power-ups in games. It's a good example of how mobile ads are making the necessary evolution from something pushed on to users to something valuable they interact with.
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