Saturday, June 4, 2011

Check In Apps vs Audience Measurement Panels

I spent a decade as an early stage investor and board member of comScore. In that capacity I learnt a lot about using representative samples to develop broad based market research on media viewing. This is the approach used by...

Paula Garcés Genelle Frenoy Shania Twain Gwen Stefani Sunny Mabrey

No comments:

Post a Comment