Saturday, June 4, 2011

Check In Apps vs Audience Measurement Panels

I spent a decade as an early stage investor and board member of comScore. In that capacity I learnt a lot about using representative samples to develop broad based market research on media viewing. This is the approach used by...

Paula Garc├ęs Genelle Frenoy Shania Twain Gwen Stefani Sunny Mabrey

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