Sunday, June 5, 2011

Check Out the Companies That Make ReadWriteWeb Possible

sponsors_thankyou-1.pngOur readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.


Skip to info about: Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | Site24x7: Online website monitoring service | BTBuckets: Free personalization and on-site behavioral targeting tool | Mashery: API management services | SES Toronto Conference & Expo: Search & social marketing conference | Clickatell: SMS provider | Toopia: Our iPhone app developer


sponsor_al_logo.jpgAlcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

sponsor_medillreadwriteweb.jpgThe Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.


site24x7-big-ad.pngSite24x7, an online website monitoring service which allows users to monitor their website, multi-step web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations.

Site24x7 pricing starts from $1/Month/URL. Sign-up for a 15-day Free Trial!

Thank Site24x7 on Twitter for making ReadWriteWeb possible.


btbuckets3.jpgBTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.


Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as, Thumbplay,, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.

You can find out more about APIs and their business use at

Thank Mashery on Twitter for making ReadWriteWeb possible.

SES Toronto Conference & Expo

June 13-15, 2011: SES Toronto opens its doors June 13 and we want to make sure you don't miss out on any of the opportunities this year's show has to offer. Rounding out our keynote lineup for this year, Yellow Pages Group VP of Performance Marketing Tracy Smith, will be sharing his experience in performance marketing. More keynotes are set to be announced, so stay tuned!

As 2010 proved to be yet another year of industry moving changes (launch of Google Instant, Social Signal Algorithmic Inclusion, Bing Yahoo Merger) SES is analyzing the details - letting you know what it means for your business.

Bring an open mind and have quick fingers for your netbook as we equip you with relevant case studies and actionable takeaways. We encourage you as well, to share any suggestions on topics you think to be most compelling or how we can improve your experience with us.

READWRITEWEB SUBSCRIBERS: SAVE 20% when you enter 20RWW. Register today

Sneak Preview on what's ahead:

View the complete agenda.

Thank @sesconf on Twitter for making ReadWriteWeb possible.


sponsor_clickatell.jpgClickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.


sponsor_rwwap_0210.jpgNicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!


Amy Smart Sarah Wynter Jaime Pressly Ashanti Jennie Finch

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