Monday, July 18, 2011

GameTanium: Subscription Mobile Gaming Comes to Android

Gametanium 150x150From games-on-demand company Extent, there comes a new distribution platform called GameTanium, the first unlimited subscription gaming offering on Android. With GameTanium, users can play all the games from participating developers for just $4.99 per month. By year-end, Extent says that there will be over 200 games on its network.


At launch, some of the most notable of the initial 75 titles include Farm Frenzy, Speedx 3D and The Secret of Grisly Manor. All are available as a free trial from for those who want to sign up directly.

For Operators, Too

The service was designed with the needs of operators in mind, too, says Extent, which already has relationships with mobile carriers like Verizon and T-Mobile, for example. With GameTanium, carriers can customize certain elements of the service, including its branding, UI and packaging. They can even adjusting the pricing, if desired.


For game developers, Extent offers a new way to monetize their applications. With its Netflix-like service for mobile gamers, the company offers integrated billing options and discovery tools for helping users find new games via things like Editor's Picks and the like. In addition, Extent plans to host only quality content from the looks of it, which will help end users avoid the "demos, spam, broken apps" as well as the "boring games" �which comprise "close to 99%" of the games currently offered on Android...or so says Extent. Ouch!

Whether or not gamers will pay for games on demand like this has yet to be proven, of course, but it's certainly an interesting experiment to watch.


Drea de Matteo Trista Rehn Moon Bloodgood Kristin Kreuk Molly Sims

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