Thirteen years ago this spring, Dave Winer's UserLand Software launched a technical protocol that made it easy to publish content from one Web page onto another. (Winer was the inspiration for ReadWriteWeb and countless other blogs.) A similar protocol was employed by another blogging tool that would launch one year later, Evan Williams and Meg Hourihan's Blogger - which will reportedly now be renamed Google Blogs in the great Google Plus Rebranding of 2011. The creation of easy, democratic publishing of content from one Web interface, out onto another, was an event of epic and irreversible historic proportions. Hundreds of millions of people have now had their lives changed by being able to publish freely and easily online and the media landscape has exploded.
Storify will now allow those collections of multimedia to be published out onto the servers of the most popular blogging platforms online and their users. The content will live there permanently and will be indexed by search engines on the page.
Co-founder Xavier Damman says that HTML output directly to blogs has been the company's most-requested feature from users.
Throughout most of history, content creators were very few, content curators larger in number but still small and content consumers by far the biggest of the three groups. People like Dave Winer, Evan Williams and Meg Hourihan shook that equation up with the creation of blogging technologies, then Williams again and Mark Zuckerberg completely blew the numbers up with the enablement of hundreds of millions of new content creators on Twitter and Facebook. Now Storify will take some of the same "this is for real" technical underpinnings and attempt to bring the group of people online who are curating content into a new era of publishing as well.